Millennials’choices in applying digital techniques for tourism purposes

Codruta Baltescu ()

Proceedings of the International Conference on Business Excellence, 2021, vol. 15, issue 1, 257-267

Abstract: Digitisation is a constant of contemporary life. The generation most accustomed to using online resources and electronic devices is that of Millennials.Considered a rebel generation, Millennials have strong believes and values, are deeply connected to their peers and to the world, and also, important users of electronic devices and online sources for entertainment purposes. Although considered a labor industry, tourism is increasingly adapting to the new trends of the activity’s digitisationThe paper presents two types of researches. The first one aims to emphasize Millennials’ habits in the tourism consumption. In this respect, the results of a qualitative research were presented. The second objective highlights which are the most famous museums in Romania and evaluates the 11 selected museums based on specific criteria on their digitisation progress. At the same time, the 11 museums were assessed based on the number of reviews and the average scores recorded on Google and TripAdvisor platforms. The results obtained show a little interest of the millennial consumers in applying digital techniques for visiting tourist attractions, mainly museums. They majority considers virtual visits as temporary habits, and only as a consequence of crisis situations. On the other hand, the process of Romanian museums’ digitisation is in progress, managerial transformations being valuable. The main contribution of the paper consists in the x-ray performed on the digitisation process of the Romanian museums.

Keywords: Millennials; digitisation; tourism behavior; tourism destinations; museums (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:15:y:2021:i:1:p:257-267:n:17

DOI: 10.2478/picbe-2021-0025

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