AR & VR Marketing: when and where?

Silvestru Cătălin Ionuț (), Ifrim Ana Maria (), Oncioiu Ionica (), Lupescu Marian-Ernuț () and Ramido Steliana ()
Additional contact information
Silvestru Cătălin Ionuț: Bucharest University of Economic Studies, Bucharest, Romania
Ifrim Ana Maria: Titu Maiorescu University, Bucharest, Romania
Oncioiu Ionica: Titu Maiorescu University, Bucharest, Romania
Lupescu Marian-Ernuț: Bucharest University of Economic Studies, Bucharest, Romania
Ramido Steliana: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2021, vol. 15, issue 1, 664-671

Abstract: Marketers have been trying to find the means to innovate and introduce technology as much as they can in their line of work in order to convince consumers to acquire their products or services and due to recent outcomes, it has become harder for certain fields to benefit from conventional marketing strategies and implementations. Augmented Reality and Virtual Reality have the possibility to help fields that are overlooked in Online based marketing and even bring new light to presenting products and services to consumers. In this article, we will try to identify the advantages and disadvantages of using these technologies in marketing strategies, where they have been used successfully and where they can be used to innovate. We will be reviewing research papers that have been published in the field of virtual reality and augmented reality that are connected with marketing strategies with an emphasis on tourism, education and marketing, presenting the findings and relating our opinions on further developing these aspects.

Keywords: Augmented Reality; Virtual Reality; Marketing innovation; Education; COVID-19; Tourism; Digital Technologies (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/picbe-2021-0062 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:15:y:2021:i:1:p:664-671:n:31

DOI: 10.2478/picbe-2021-0062

Access Statistics for this article

Proceedings of the International Conference on Business Excellence is currently edited by Alina Mihaela Dima

More articles in Proceedings of the International Conference on Business Excellence from Sciendo
Bibliographic data for series maintained by Peter Golla ().