Wine – a Road That Connects the Counties of the South-Muntenia Development Region, Romania

Mirea Cosmin-Nicolae (), Nistoreanu Puiu (), Sârbu Alexandra-Maria () and Ionescu Andra-Maria ()
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Mirea Cosmin-Nicolae: Bucharest University of Economic Studies, Bucharest, Romania
Nistoreanu Puiu: Bucharest University of Economic Studies, Bucharest, Romania
Sârbu Alexandra-Maria: Bucharest University of Economic Studies, Bucharest, Romania
Ionescu Andra-Maria: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2022, vol. 16, issue 1, 82-97

Abstract: Wine is not just a drink that people consume on the occasion of holidays or important events in their lives, but it is truly a resource that generates income and, certainly, tourists. To the extent that there is a specific material basis for tourism, tourist attractions and wine-growing resources, wine roads can be created. So far, it has not been proposed a wine road that would pass through all the counties in the South-Muntenia Development Region, given that in each county there is at least one wine-growing center. The purpose of this study is to inventory the tourist resources (areas cultivated with vines of fruit, tourist attractions in wine centers, accommodation units in wine centers) of the South-Muntenia Development Region, in order to propose a “South-Muntenian Wine Road”. Thus, the areas cultivated with vines of fruit tend to decrease at the level of the South-Muntenia Development Region, and the “South-Muntenian wine road” could total approximately 876 kilometers. The development and promotion of a wine road that includes tourist objectives from all counties in the South-Muntenia Development Region could be the best opportunity for the creation of collaborations between counties, so that the attractiveness of the area increases. Thus, with the development of the wine road at regional level, new food units and new accommodation units will appear, which represent sources of generating new jobs. In essence, the viticultural resources, more precisely the vines of fruit and the tourist objectives from the South-Muntenia Development Region are suitable for the practice of wine tourism.

Keywords: fruit vine; wine tourism; South-Muntenian wine road; South-Muntenia Development Region; Romania (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:16:y:2022:i:1:p:82-97:n:7

DOI: 10.2478/picbe-2022-0009

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