Study on the Behavior and Preferences of Social Media Users, after the Pandemic Era

Armășelu Ștefania-Maria () and Deselnicu Dana Corina ()
Additional contact information
Armășelu Ștefania-Maria: The Romanian Agency for Quality Assurance in Higher Education, Bucharest Politehnica University of Bucharest, Romania
Deselnicu Dana Corina: Politehnica University of Bucharest, Romania Academy of Romanian Scientists, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2023, vol. 17, issue 1, 1873-1887

Abstract: In recent years, the virtual environment has grown, experiencing new perspectives of use and an increasing number of new users. Older studies showing that the desktop and laptop will be abandoned, and information will be produced and disseminated online via mobile telephone have proven to be relevant, and these things are happening nowadays. This paper highlights a brief analysis of existing management processes and proposes an improvement of the communication process through social media networks in industrial organizations. Social networks have developed a new side, a commercial one, which has changed simple users into real consumers, outlining a new, different nuance of the way of communication. The attitude of social media users is also influenced by other personal characteristics, such as age, gender, job, or time spent on virtual activities.

Keywords: social media; consumer behavior; consumer preferences; marketing; communication (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/picbe-2023-0165 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:17:y:2023:i:1:p:1873-1887:n:15

DOI: 10.2478/picbe-2023-0165

Access Statistics for this article

Proceedings of the International Conference on Business Excellence is currently edited by Alina Mihaela Dima

More articles in Proceedings of the International Conference on Business Excellence from Sciendo
Bibliographic data for series maintained by Peter Golla ().