Communication Strategies within the Public and Private Companies in Romania

Brancu Cristian () and Turcu Oana ()
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Brancu Cristian: Bucharest University of Economic Studies, Bucharest, Romania
Turcu Oana: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2023, vol. 17, issue 1, 380-387

Abstract: We live in a universe of communication where the activity of institutions is subject to public debate, and in which critical opinions are expressed with less consideration and more haste than in the past. Through the strategy, the communication channels and tools used until this moment will be reevaluated and improved. Also, the strategy presents new elements in terms of its objective’s “tools” through which internal, external, or international communication will be carried out. The communication strategy aims to identify and develop a message coherent, specialized in each of the targeted components (internal, external, and international), disseminated to the public in an appropriate time. In this paper, the authors are analyzing the communication strategies within public and private companies in Romania. Their research is based on an interview addressed to twenty people and the main conclusion is that the communication process must be maintained and updated in permanence at the highest level, so that the organization does not encounter problems of communication.

Keywords: communication; strategies; mass-media; public and private companies (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:17:y:2023:i:1:p:380-387:n:28

DOI: 10.2478/picbe-2023-0037

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