Content Marketing – Innovative Strategy to Keep Companies on the Market

Ciocodeică David-Florin (), Pestrea Constantin-Daniel () and Berbece Ștefan-Alexandru ()
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Ciocodeică David-Florin: Bucharest University of Economic Studies, Bucharest, Romania
Pestrea Constantin-Daniel: Bucharest University of Economic Studies, Bucharest, Romania
Berbece Ștefan-Alexandru: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2024, vol. 18, issue 1, 2254-2259

Abstract: The main purpose of this paper is to analyze the strategy and growth of a company through content marketing, including the positive impact it could have on its target audience. Content marketing makes the difference with the respect towards the quality. It does not create a rapid saturation effect on the target audience, because ad spam does not exist in this category. People choose what they want to view. In a time of continuous technologization, companies need to strategically adjust in order to survive in the market. This adaptation takes shape throughout content marketing, which is remarkably becoming the one that makes the difference between being successful or not in the market in which you operate. These days, the budgets allocated to content marketing are extremely high and they continue to grow as the years are passing.

Keywords: content marketing; customer satisfaction; marketing strategy; strategic business; online marketing (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2254-2259:n:1037

DOI: 10.2478/picbe-2024-0189

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