The Preferences of Generation Z for the Digitalisation of the Hospitality Industry

Marin-Pantelescu Andreea () and Ștefan-Hint Mihaela ()
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Marin-Pantelescu Andreea: Bucharest University of Economic Studies, Romania
Ștefan-Hint Mihaela: 1 Decembrie 1918 University, Alba-Iulia, Romania

Proceedings of the International Conference on Business Excellence, 2024, vol. 18, issue 1, 2293-2299

Abstract: This article presents a quantitative questionnaire-based research that aims to identify Generation Z's preferences for the digitisation of the hospitality industry. Firstly, the key characteristics of Generation Z are presented, followed by a description of the research methodology used. The third part reports the results, and the last part presents the conclusions. Generation Z refers to the cohort of young individuals born between the mid-1990s and the early 2010s. The hospitality sector is highly receptive towards technological advancements and offers customers diverse opportunities to engage with robots to facilitate their holidays or business meetings.

Keywords: Z generation; chat bots; hospitality (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2293-2299:n:1031

DOI: 10.2478/picbe-2024-0193

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