Economic Whirlwinds: Navigating the Business of Sports Through the COVID-19

Moiceanu Georgiana (), Jurubiță Geanin Georgian () and Popescu Mirona Ana Maria ()
Additional contact information
Moiceanu Georgiana: National University of Science and Technology Politehnica Bucharest, Bucharest, Romania
Jurubiță Geanin Georgian: National University of Science and Technology Politehnica Bucharest, Bucharest, Romania
Popescu Mirona Ana Maria: National University of Science and Technology Politehnica Bucharest, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2024, vol. 18, issue 1, 2537-2547

Abstract: Sport is a key sector in the global economy with a strong influence in almost every sphere of business interest. The pandemic of COVID-19 has for a time paralysed all major branches of the economy with effects that are still felt today in some sectors. Sport being a conglomerate of business and connections, new challenges have emerged for all relevant actors involved. From the suspension of leagues to the closure of stadiums, the once-thriving sports business found itself navigating uncharted territories. This article delves into the dynamic realm where the love for sports intersects with the complexities of commerce, exploring how the industry coped with unprecedented challenges and adapted to the ever-evolving global landscape. However, sport is a rather volatile field and able to adapt to economic challenges, for example football, basketball and tennis have managed through various strategies to cope with crisis situations. The pandemic has created new opportunities and transformed the economics of sport.

Keywords: sport; economy; pandemic COVID-19; business; economic whirlwinds; challenges (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/picbe-2024-0213 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2537-2547:n:1042

DOI: 10.2478/picbe-2024-0213

Access Statistics for this article

Proceedings of the International Conference on Business Excellence is currently edited by Alina Mihaela Dima

More articles in Proceedings of the International Conference on Business Excellence from Sciendo
Bibliographic data for series maintained by Peter Golla ().