The Economic and Socio-Cultural Impact of the Beauty Industry in the European Union

Turcu Oana () and Brancu Cristian ()
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Turcu Oana: Bucharest University of Economic Studies
Brancu Cristian: Bucharest University of Economic Studies

Proceedings of the International Conference on Business Excellence, 2024, vol. 18, issue 1, 3737-3748

Abstract: In recent years, the beauty industry has grown a lot and is now a big part of the economy in the European Union. This paper looks at how the beauty industry affects society and the economy. It talks about jobs, new ideas, consumer happiness, and economic growth. First, the paper gives an overview of the European beauty industry, including its size, structure, and main trends. Then, it discusses how the industry creates jobs, both directly and indirectly, in manufacturing, distribution, retail, and beauty services. The paper also talks about how the industry is good for innovation, such as developing new products, using technology, and making new marketing plans. Beyond the economy, it looks at how the beauty industry affects how people feel. It talks about how taking care of oneself can help people feel better about themselves and more confident. The paper also explores how the beauty industry influences culture and social norms, like fashion, beauty standards, and how people see beauty in society. Finally, the paper looks at the beauty industry’s contribution to the EU economy. It talks about how the industry helps with GDP, taxes, and investment from other countries. The paper also mentions how the industry supports new ideas, entrepreneurship, and economic growth in different regions

Keywords: Beauty industry; European Union; Socio-economic contribution; Employment; Innovation (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:18:y:2024:i:1:p:3737-3748:n:1050

DOI: 10.2478/picbe-2024-0304

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