A Case Study of the Agile Enterprise Regarding the External Business Environment

Penchev Petar () and Kenarova-Pencheva Irena ()
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Penchev Petar: Department of Economics and International Relations, University of Ruse “Angel Kanchev“, Ruse, Bulgaria
Kenarova-Pencheva Irena: Department of Management and Business Development, University of Ruse “Angel Kanchev“, Ruse, Bulgaria

Proceedings of the International Conference on Business Excellence, 2024, vol. 18, issue 1, 573-582

Abstract: The unstable business conditions, the international antagonism, inconsistent demand as well as the growing expectations of possible clientele put to the challenge the enterprises globally. The enterprises’ agility proposes possibilities to assist companies foresee the new international economic trends. It utilizes critical circumstances of the environment as new prospects for expansion. The enterprises’ agility benefits from endogenous and exogenous alternations in the ecosystem to enhance its capabilities and so to provide constant as well as lucrative presence in the ecosystem. This paper first depicts the state of being agile in an enterprise. Then it explains how agility contributes to the effectiveness of the enterprises. The scientific literature is not abundant with only a few leading scholars on this topic. A methodology is used to assess the existing turbulent business environment in order to explore the forces that stimulate the enterprises to enhance their agility. This research obtains data from a survey conducted in enterprises operating in the textile industry in one geographical region. The questionnaire that was used is only partially analyzed in this paper in order to evaluate the tested enterprises in respect to their agility to the external business environment. The outcome of this analysis shows that some of the enterprises are performing relatively agile whereas others have deficiencies. The contribution brought by this paper is approbation of a scientific methodology in practice and the interpretations of the results supplied by the questionnaire.

Keywords: agile; agility; case study; enterprise; ecosystem; external business environment (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:18:y:2024:i:1:p:573-582:n:1012

DOI: 10.2478/picbe-2024-0049

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