The Satisfaction Level of the Public Attending Children’s Choral Music Events

Ungureşan Mălina Paula Teglaş (), Cordoş Roxana Carmen () and Pop Cristina Terezia Dresan ()
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Ungureşan Mălina Paula Teglaş: Faculty of Industrial Engineering, Robotics and Production Management, Technical University of Cluj-Napoca, 400641 Cluj-Napoca, Romania
Cordoş Roxana Carmen: Faculty of Industrial Engineering, Robotics and Production Management, Technical University of Cluj-Napoca, 400641 Cluj-Napoca, Romania
Pop Cristina Terezia Dresan: Faculty of Industrial Engineering, Robotics and Production Management, Technical University of Cluj-Napoca, 400641 Cluj-Napoca, Romania

Proceedings of the International Conference on Business Excellence, 2025, vol. 19, issue 1, 2178-2194

Abstract: This paper investigates the level of satisfaction and gratitude of the audience attending the musical events of a children’s choir. The purpose of this study is to provide a realistic perspective on managing a cultural event, to assess the public’s perception of events organized by JUNIOR VIP Children’s Choir from Cluj-Napoca, to analyze the frequency of audience engagement and to recommend improvements for enhancing the choir’s visibility. The research focuses on organizing the anniversary concert, “JUNIOR VIP 30”, held on the stage of the Romanian National Opera Cluj-Napoca, while highlighting key aspects of audience satisfaction with the choir’s events. It is desired to maintain a balance between quality, time, performance, and costs, four crucial dimensions to monitor throughout the research process.

Keywords: children’s choir; cultural management; music marketing; level of satisfaction; SPSS data analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:19:y:2025:i:1:p:2178-2194:n:1017

DOI: 10.2478/picbe-2025-0169

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