Geoproducts. Local Stories Included in International Branding

Toma Cristina (), Ciobanu Cristian (), Andrăşanu Alexandru () and Marin Sorin ()
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Toma Cristina: Doctoral School Simion Mehedinți „Nature and Sustainable Development”, University of Bucharest, Romania, Interdisciplinary Center for Advanced Studies (CISA-ICUB), Romania
Ciobanu Cristian: Hațeg Country UNESCO Global Geopark, Romania
Andrăşanu Alexandru: University of Bucharest, Romania
Marin Sorin: Doctoral School Simion Mehedinți „Nature and Sustainable Development”, University of Bucharest, Romania, Astronomical Institute of the Romanian Academy, Romania Interdisciplinary Center for Advanced Studies (CISA-ICUB), Romania

Proceedings of the International Conference on Business Excellence, 2025, vol. 19, issue 1, 3792-3807

Abstract: Geoproducts are vehicles for integrating local stories into international branding emphasizing the identity of UNESCO Global Geoparks. They obtain global recognition while linking storytelling and branding to heritage preservation and community empowerment. Geoproducts connect a territory’s geological and cultural heritage to the creativity of the locals and become ambassadors of sustainable development. For a local product to become a geoproduct, it must echo the geology and culture of its region, have economic viability and keep precise quality standards. They must be developed in partnership with a UNESCO geopark which provides mutual promotion and reinforces their part on the local and global market. Geoproducts enhance the voices of local communities and also the recognition of geoparks as territories of innovation, creativity and sustainability. This paper explores the philosophy and characteristics of geoproducts, stressing their capacity to incorporate local stories into global branding. For this, the study uses a software-based analysis of Romanian-language Google search metrics that evaluates public interest in Buzău Land UNESCO Global Geopark in order to create geoproducts appropriate to visitor preferences.

Keywords: geopoducts; international branding; UNESCO Global Geoparks; economic development; communities (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:19:y:2025:i:1:p:3792-3807:n:1018

DOI: 10.2478/picbe-2025-0289

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