The Impact of Sustainability Trends in Business

Grejdan Elena Florentina (), Tanase Ionut, Barbu Lucia Nicoleta, Serban Catalina Elena and Rusu Georginana
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Grejdan Elena Florentina: Bucharest University of Economic Studies, Bucharest, Romania
Tanase Ionut: Bucharest University of Economic Studies, Bucharest, Romania
Barbu Lucia Nicoleta: Bucharest University of Economic Studies, Bucharest, Romania
Serban Catalina Elena: Bucharest University of Economic Studies, Bucharest, Romania
Rusu Georginana: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2025, vol. 19, issue 1, 4052-4056

Abstract: The scope of the present paper is to reveal that the impact of the companies is organized around the purpose of positive impact, which we define as increasing economic prosperity while contributing to a healthy environment and improving human wellbeing. The research method involves a quantitative investigation with an exploratory-descriptive scope. The sample consisted of 300 participants of the business field. Compared to other articles that have analyzed this idea, our main objectives were to analyze the tendency of entrepreneurs to implement new sustainability strategies, if they predicted the tendency of the entrepreneurial environment to invest in sustainability marketing strategies.

Keywords: industries; entrepreneurs; business; impact; world; economy; sustainability (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:19:y:2025:i:1:p:4052-4056:n:1034

DOI: 10.2478/picbe-2025-0310

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