Examination of the Influence of Website Attributes on Purchase Intentions: Application in the Online Shopping Context

Rbiaa Hajar (), Moukrim Anas () and Gaber Hasnaa ()
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Rbiaa Hajar: Hassan II University, ENCG of Casablanca, Casablanca, Morocco
Moukrim Anas: Hassan II University, ENCG of Casablanca, Casablanca, Morocco
Gaber Hasnaa: Hassan II University, ENCG of Casablanca, Casablanca, Morocco

Proceedings of the International Conference on Business Excellence, 2025, vol. 19, issue 1, 4587-4600

Abstract: This study aims to investigate the role of the different components of a website in shaping a person’s online shopping experience. Using Structural Equation Modeling (SEM), the study investigates the effects of website design on customers’ engagement and decision-making. From data collected from 210 online shoppers, it was found that useful information and technical elements play a crucial role for customers, while the services that were provided did not make a visible difference. The study revealed that a positive online experience increases a person’s desire to buy. The research helps e-commerce and digital marketing fields by illustrating ways to design websites better for improved customer engagement and conversion statistics. The impact of theory and practice points out how important it is to concentrate on technological and informational improvements to stay ahead in the digital market world.

Keywords: website attributes; customer experience; satisfaction; purchase intention; digital marketing; online shopping behavior; structural equation modeling (SEM) (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:19:y:2025:i:1:p:4587-4600:n:1042

DOI: 10.2478/picbe-2025-0350

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