Romanian consumers and ethical choices: exploring attitudes, actions, barriers and demographic disparities

Martin Anca Ioana (), Constantin Georgiana Elena (), Miron Alina Andrea () and Munteanu Gabriela Iuliana ()
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Martin Anca Ioana: Bucharest University of Economic Studies, Romania
Constantin Georgiana Elena: Bucharest University of Economic Studies, Romania
Miron Alina Andrea: Bucharest University of Economic Studies, Romania
Munteanu Gabriela Iuliana: “Andrei Șaguna” University of Constanța, Romania

Proceedings of the International Conference on Business Excellence, 2025, vol. 19, issue 1, 5560-5571

Abstract: Based on the climate crisis and the growing global interest for sustainability, ecological behavior of consumers has become a central theme for economic and social research. In Romania, although the awareness of environmental impact is growing, there still are discrepancies between consumers‘ stated attitudes and their actual practices. This study explores the determinants for adopting ecological behaviors, focusing on the relation between attitudes towards ecological products and the perception of economic barriers, using the data provided by MKOR Research & Consulting from the Ethical Consumer Report in Romania. The research methodology, quantitative in nature, is based on the application of a structured questionnaire to a representative sample of 1,084 respondents, selected by stratified sampling according to relevant demographic and economic variables. The statistical analysis uses Pearson correlation to assess the relation between ecological attitudes and behaviors and Chi-square test to identify differences in the perception of price barriers between income segments. The results show a significant positive correlation between pro-environmental attitudes and environmental behaviors (r = 0.463, p

Keywords: circular economy; sustainability; ecological behavior; green products; responsible consumption (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:19:y:2025:i:1:p:5560-5571:n:1048

DOI: 10.2478/picbe-2025-0424

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