Strategy|performance|environmental linkages in agribusiness: Conceptual issues and a developing country example

Bill Schroder and Felix Mavondo
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Bill Schroder: Syme Department of Marketing, Monash University., Postal: Syme Department of Marketing, Monash University.
Felix Mavondo: Syme Department of Marketing, Monash University., Postal: Syme Department of Marketing, Monash University.

Agribusiness, 1994, vol. 10, issue 5, 419-429

Abstract: Business strategy is concerned with the “fit” between an organisation's strengths and weaknesses and its external environment. A successful match should result in better performance. The strategy|environment|performance relationship is complex and poses significant analytical problems. This paper discusses alternative approaches to investigating the relationship and presents examples from a study of the Zimbabwean food processing industry. ©1994 by John Wiley & Sons, Inc.

Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:10:y:1994:i:5:p:419-429

DOI: 10.1002/1520-6297(199409/10)10:5<419::AID-AGR2720100507>3.0.CO;2-T

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