Social demographic and attitudinal determinants of consumer acceptance of food irradiation

Stephen G. Sapp, Wendy J. Harrod and Lijun Zhao
Additional contact information
Stephen G. Sapp: Department of Sociology, Iowa State University, Postal: Department of Sociology, Iowa State University
Wendy J. Harrod: Department of Sociology, Iowa State University, Postal: Department of Sociology, Iowa State University
Lijun Zhao: Department of Sociology, Iowa State University, Postal: Department of Sociology, Iowa State University

Agribusiness, 1995, vol. 11, issue 2, 117-130

Abstract: The effects of eleven social demographic and attitudinal variables on four measures of acceptance of food irradiation were evaluated in a laboratory experiment. Subjects were presented with balanced information on food irradiation and allowed to discuss the process to simulate the effects of word-of-mouth on acceptance. Trust in government and industry was found to be the most important predictor of all four dependent variables, including participation on a taste panel for irradiated chicken meat. Implications of the findings for consumer education are presented. © 1995 by John Wiley & Sons, Inc.

Date: 1995
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:11:y:1995:i:2:p:117-130

DOI: 10.1002/1520-6297(199503/04)11:2<117::AID-AGR2720110204>3.0.CO;2-8

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().