Potential contributions of marketing and government for small food distribution firm development in CIS nations

Ray Marquardt, Sanford Grossbart, Olga Tretyak and Steven A. Schulz
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Ray Marquardt: Norden Laboratories Distinguished Professor of Agribusiness at the University of Nebraska-Lincoln, Postal: Norden Laboratories Distinguished Professor of Agribusiness at the University of Nebraska-Lincoln
Sanford Grossbart: Marketing at the University of Nebraska-Lincoln, Postal: Marketing at the University of Nebraska-Lincoln
Olga Tretyak: Marketing on the Faculty of Economics at St. Petersburg University, Postal: Marketing on the Faculty of Economics at St. Petersburg University
Steven A. Schulz: Marketing at Fort Hays State University, Postal: Marketing at Fort Hays State University

Agribusiness, 1995, vol. 11, issue 2, 97-104

Abstract: This article discusses the development of an agenda for government programs that facilitate, guide, and control institutions, markets, and independent food distribution firms in the CIS nations. This agenda incldudes programs designed to: influence the environment for marketing activities; integrate customers into the marketing system; increase marketing expertise; create small enterprise centers; improve the efficiency and effectiveness of the marketing mix; and reinforce efficient and effective marketing behavior. An evaluation of the potential impact of these six programs on the character and needs of small firms is made from both a macro and micro viewpoint. © 1995 by John Wiley & Sons, Inc.

Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:11:y:1995:i:2:p:97-104

DOI: 10.1002/1520-6297(199503/04)11:2<97::AID-AGR2720110202>3.0.CO;2-Z

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