A comparative analysis of export promotion programs for US wheat and red meats

Karen Halliburton and Shida Rastegari Henneberry
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Karen Halliburton: Department of Agricultural Economics, Oklahoma State University, Postal: Department of Agricultural Economics, Oklahoma State University
Shida Rastegari Henneberry: Department of Agricultural Economics, Oklahoma State University, Postal: Department of Agricultural Economics, Oklahoma State University

Agribusiness, 1995, vol. 11, issue 3, 207-221

Abstract: Comparison of the US government's non-price promotion programs for wheat and red meat exports reveals fundamental differences in trade and market development strategies for bulk versus value-added products. While the majority of wheat promotions have consisted of trade servicing and technical assistance activities in a variety of lesser developed countries, red meat promotions have primarily taken a generic consumer approach, focusing on only a relatively small number of higher developed countries. The timing of this analysis is critical, given that the survival of the promotion programs depends on pending reauthorization under the 1995 Farm Bill. © 1995 by John Wiley & Sons, Inc.

Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:11:y:1995:i:3:p:207-221

DOI: 10.1002/1520-6297(199505/06)11:3<207::AID-AGR2720110303>3.0.CO;2-1

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