International marketing of agro-food products by developing country firms: Some conceptual issues

Sukhpal Singh
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Sukhpal Singh: Institute of Rural Management, P.O. Box 60, Anand 388 001, Gujarat, India, Postal: Institute of Rural Management, P.O. Box 60, Anand 388 001, Gujarat, India

Agribusiness, 1996, vol. 12, issue 1, 99-103

Abstract: International marketing involves many controllable and noncontrollable variables for developing country firms dealing in agro-food products. The inherent advantages and disadvantages belonging to these countries are to be managed by these firms so that the influence of macrofactors does not override the firm level variables crucial for gaining a competitive edge in the market. This article contextualizes the problems of international marketing of agro-food products in the various approaches to marketing, provides insights into many new dimensions of international marketing, and argues that internalizing the external barriers is the key to better international marketing. © 1996 John Wiley & Sons, Inc.

Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:12:y:1996:i:1:p:99-103

DOI: 10.1002/(SICI)1520-6297(199601/02)12:1<99::AID-AGR9>3.0.CO;2-K

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