Allocation of shelf space: A case study of refrigerated juice products in grocery stores
Mark G. Brown and
Jong-Ying Lee
Additional contact information
Mark G. Brown: Department of Citrus, Economic Research Department, 2129 McCarty Hall, PO Box 110240, University of Florida, Gainesville, FL 32611-0240, Postal: Department of Citrus, Economic Research Department, 2129 McCarty Hall, PO Box 110240, University of Florida, Gainesville, FL 32611-0240
Jong-Ying Lee: Department of Citrus, Economic Research Department, 2129 McCarty Hall, PO Box 110240, University of Florida, Gainesville, FL 32611-0240, Postal: Department of Citrus, Economic Research Department, 2129 McCarty Hall, PO Box 110240, University of Florida, Gainesville, FL 32611-0240
Agribusiness, 1996, vol. 12, issue 2, 113-121
Abstract:
The results of this study show how shelf space can be allocated between products in a profit maximizing framework. Cross sectional data were analyzed to determine whether orange juice might have less than optimal shelf space. Estimates of product demands indicate that cross-facings-per-store effects were insignificant; and, hence, only own-facings-per-store effects were used in the analysis. Results indicate that orange juice's actual share of department facings of 51% is less than its optimal share of department facings that range from 80 to 61.6% based on alternative markup assumptions. © 1996 John Wiley & Sons, Inc.
Date: 1996
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:12:y:1996:i:2:p:113-121
DOI: 10.1002/(SICI)1520-6297(199603/04)12:2<113::AID-AGR1>3.0.CO;2-5
Access Statistics for this article
Agribusiness is currently edited by Ronald W. Cotterill
More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().