International market segmentation analysis of a new meat product

Steven J. Torok, Edward Bradley, Clynn Phillips and Gael Bernateau
Additional contact information
Steven J. Torok: University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354, Postal: University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354
Edward Bradley: University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354, Postal: University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354
Clynn Phillips: University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354, Postal: University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354
Gael Bernateau: University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354, Postal: University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354

Agribusiness, 1996, vol. 12, issue 5, 443-459

Abstract: There exists various barriers to export for many small food processing firms. However, the opportunities to establish profitable market outlets in foreign countries by small food processing companies is attractive to many of these firms. This paper reports on the international market assessment of a new meat product. Specifically, a market segmentation analysis of bison was performed in France. Results are provided to assist bison processors|retailers in developing: 1) target customer profiles; 2) specific marketing strategies; and 3) strategies for restaurants, meat stores, and food processors|manufacturers. © 1996 John Wiley & Sons, Inc.

Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:12:y:1996:i:5:p:443-459

DOI: 10.1002/(SICI)1520-6297(199609/10)12:5<443::AID-AGR4>3.0.CO;2-6

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