Product-country images and international food marketing: Relationships and research needs

Rhonda Skaggs, Constance Falk, Jaime Almonte and Manuel Cárdenas
Additional contact information
Rhonda Skaggs: Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003, Postal: Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003
Constance Falk: Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003, Postal: Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003
Jaime Almonte: Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003, Postal: Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003
Manuel Cárdenas: Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003, Postal: Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003

Agribusiness, 1996, vol. 12, issue 6, 593-600

Abstract: Consumers worldwide have increasing access to a wide variety of food products from other countries. The significance of product-country images in influencing consumer behavior is likely to increase in the future. An understanding of the role of product-country images for food products would aid in the formulation of global marketing strategies. This article provides a review of country of origin literature dealing with food products and a research agenda for agribusiness researchers. © 1996 John Wiley & Sons, Inc.

Date: 1996
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:12:y:1996:i:6:p:593-600

DOI: 10.1002/(SICI)1520-6297(199611/12)12:6<593::AID-AGR8>3.0.CO;2-Z

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