Impacts of foreign direct investment and advertising on the export demand for US frozen potatoes

D. Kent Lanclos, Stephen Devadoss and Joseph Guenthner
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D. Kent Lanclos: Department of Agricultural Economics and Rural Sociology, University of Idaho, Moscow, ID 83844-2334, Postal: Department of Agricultural Economics and Rural Sociology, University of Idaho, Moscow, ID 83844-2334
Stephen Devadoss: Department of Agricultural Economics and Rural Sociology, University of Idaho, Moscow, ID 83844-2334, Postal: Department of Agricultural Economics and Rural Sociology, University of Idaho, Moscow, ID 83844-2334
Joseph Guenthner: Department of Agricultural Economics and Rural Sociology, University of Idaho, Moscow, ID 83844-2334, Postal: Department of Agricultural Economics and Rural Sociology, University of Idaho, Moscow, ID 83844-2334

Agribusiness, 1997, vol. 13, issue 3, 273-284

Abstract: Import demand for US frozen potatoes is estimated for Japan, Mexico, Philippines, and Thailand. Each country represents a different tier of import volume and market development (Japan-largest, most developed; Thailand-smallest, least developed). Import demand in Japan is primarily influenced by own-price and income. In the three smaller and newer markets, however, potato industry advertising and foreign investments by the US food service industry are found to be significant factors influencing import demand. Results suggest substantial growth potential exists in the export market for US frozen potatoes. © 1997 John Wiley & Sons, Inc.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:13:y:1997:i:3:p:273-284

DOI: 10.1002/(SICI)1520-6297(199705/06)13:3<273::AID-AGR2>3.0.CO;2-Y

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