Efficient Consumer Response meets the Industrialization of Agriculture

William G. Soucie
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William G. Soucie: Pioneer Hi-Bred International, Inc., Johnston, IA, Postal: Pioneer Hi-Bred International, Inc., Johnston, IA

Agribusiness, 1997, vol. 13, issue 3, 349-355

Abstract: Efficient Consumer Response (ECR) is a grocery industry effort to reduce the cost of delivering food products to the consumer. Industrialization of Agriculture (IA) is a phenomenon whereby decisions at the front-end of the food supply chain are based on knowledge of consumers' wants and needs. ECR and IA have developed independently of each other; however, both efforts are focused on the consumer. Cross-application of ECR and IA strategies and technologies over the entire value-chain will be necessary in order to deliver the ultimate value to the consumer. © 1997 John Wiley & Sons, Inc.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:13:y:1997:i:3:p:349-355

DOI: 10.1002/(SICI)1520-6297(199705/06)13:3<349::AID-AGR8>3.0.CO;2-0

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