Perspectives on evaluating competitiveness in agribusiness industries

P. Lynn Kennedy, R Wes Harrison (), Nicholas G. Kalaitzandonakes, H. Christopher Peterson and Ronald P. Rindfuss
Additional contact information
P. Lynn Kennedy: Department of Agricultural Economics and Agribusiness, 101 Agriculture Administration Building, Louisiana State University, Baton Rouge, LA 70803-5604, Postal: Department of Agricultural Economics and Agribusiness, 101 Agriculture Administration Building, Louisiana State University, Baton Rouge, LA 70803-5604
Nicholas G. Kalaitzandonakes: University of Missouri-Columbia, Postal: University of Missouri-Columbia
H. Christopher Peterson: Michigan State University, Postal: Michigan State University
Ronald P. Rindfuss: Pioneer Hi-Bred International, Inc., Postal: Pioneer Hi-Bred International, Inc.

Agribusiness, 1997, vol. 13, issue 4, 385-392

Abstract: This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product differentiation, vertical coordination, niche marketing, total quality management, and related strategies are explored. Finally, implications for managerial decisions in the food and agribusiness sector are presented. © 1997 John Wiley & Sons, Inc.

Date: 1997
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:13:y:1997:i:4:p:385-392

DOI: 10.1002/(SICI)1520-6297(199707/08)13:4<385::AID-AGR4>3.0.CO;2-V

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