The competitive environment for agricultural bankers in the US

LeeAnn McEdwards Moss, Peter J. Barry and Paul N. Ellinger
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LeeAnn McEdwards Moss: The Center for Farm and Rural Business Finance, 305 Mumford Hall, University of Illinois, Urbana, IL 61801, Postal: The Center for Farm and Rural Business Finance, 305 Mumford Hall, University of Illinois, Urbana, IL 61801
Peter J. Barry: The Center for Farm and Rural Business Finance, 305 Mumford Hall, University of Illinois, Urbana, IL 61801, Postal: The Center for Farm and Rural Business Finance, 305 Mumford Hall, University of Illinois, Urbana, IL 61801
Paul N. Ellinger: The Center for Farm and Rural Business Finance, 305 Mumford Hall, University of Illinois, Urbana, IL 61801, Postal: The Center for Farm and Rural Business Finance, 305 Mumford Hall, University of Illinois, Urbana, IL 61801

Agribusiness, 1997, vol. 13, issue 4, 431-444

Abstract: A survey of agricultural banks in the US identified several important competitive challenges for credit providers to agriculture. The importance of various factors to customer loyalty is investigated, as is the importance of various potential products and services toward maintaining a competitive agricultural lending position in future. Bankers stressed the importance of maintaining good, long term relationships with borrowers to future competitiveness. © 1997 John Wiley & Sons, Inc.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:13:y:1997:i:4:p:431-444

DOI: 10.1002/(SICI)1520-6297(199707/08)13:4<431::AID-AGR9>3.0.CO;2-#

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