Branded pork consumption in Taiwan: Analysis of market and product choice

Jau-Rong Li and Dawn Thilmany
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Jau-Rong Li: Department of Agricultural and Resource Economics, Colorado State University, C-320 Clark Building, Fort Collins, CO 80523-1172, Postal: Department of Agricultural and Resource Economics, Colorado State University, C-320 Clark Building, Fort Collins, CO 80523-1172

Agribusiness, 1998, vol. 14, issue 2, 127-138

Abstract: This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork vs. fresh pork). The results of a two-stage consumer choice model are presented along with discussion of consumer preferences and purchase habits. The implications for developing branded, certified food products in rapidly developing Asian markets are discussed. © 1998 John Wiley & Sons, Inc.

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:14:y:1998:i:2:p:127-138

DOI: 10.1002/(SICI)1520-6297(199803/04)14:2<127::AID-AGR5>3.0.CO;2-4

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