Factors affecting consumers' choice of beverages in Japan

Yasuhito Watanabe, Nobuhiro Suzuki and Harry Kaiser
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Yasuhito Watanabe: National Mutual Insurance Federation of Agricultural Cooperatives, Japan, Postal: National Mutual Insurance Federation of Agricultural Cooperatives, Japan
Nobuhiro Suzuki: Research Coordination Division, National Research Institute of Agricultural Economics, Japanese Ministry of Agriculture, Forestry, and Fisheries, Postal: Research Coordination Division, National Research Institute of Agricultural Economics, Japanese Ministry of Agriculture, Forestry, and Fisheries

Agribusiness, 1998, vol. 14, issue 2, 147-156

Abstract: This article examines the relative importance of various consumer attributes on beverage consumption decisions in Japan. A logit model is used to identify significant demographic, socioeconomic, and lifestyle characteristics affecting the consumption of nine beverages. The logit model is applied to data from a major consumer survey conducted in 1996 by the National Milk Promotion Association (NMPA) of Japan. The results indicate that many of the consumer attributes have a statistically significant association with the decision to consume the various beverages. © 1998 John Wiley & Sons, Inc.

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:14:y:1998:i:2:p:147-156

DOI: 10.1002/(SICI)1520-6297(199803/04)14:2<147::AID-AGR7>3.0.CO;2-2

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