Export promotion and import demand for US red meat in selected Pacific Rim countries

Cong Tru Le, Harry Kaiser and William Tomek
Additional contact information
Cong Tru Le: Department of Agricultural Economics, Cornell University, Postal: Department of Agricultural Economics, Cornell University
William Tomek: Department of Agricultural Economics, 346 Warren Hall, Cornell University, Ithaca, NY 14853-7801, Postal: Department of Agricultural Economics, 346 Warren Hall, Cornell University, Ithaca, NY 14853-7801

Agribusiness, 1998, vol. 14, issue 2, 95-105

Abstract: This study evaluates the effectiveness of US government nonprice promotion programs on US exports of red meat to four newly industrialized countries in the Pacific Rim: Hong Kong, South Korea, Singapore, and Taiwan. An estimated import demand equation is used for in-sample simulations to address the question of what would have happened if the current promotion expenditures had been reallocated among the four countries. In addition, rates of return to promotion investment are computed; a 50% increase in expenditures is estimated to increase returns by $47 on average. But South Korea is the only market in which meat promotion appears to be effective. © 1998 John Wiley & Sons, Inc.

Date: 1998
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Working Paper: Export Promotion and Import Demand for U.8. Red Meat in Selected Pacific Rim Countries (1997)
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:14:y:1998:i:2:p:95-105

DOI: 10.1002/(SICI)1520-6297(199803/04)14:2<95::AID-AGR2>3.0.CO;2-D

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