Predicting Japanese dairy consumption behavior using qualitative survey data

Yasuhito Watanabe, Nobuhiro Suzuki and Harry Kaiser
Additional contact information
Yasuhito Watanabe: National Mutual Insurance Federation of Agricultural Cooperatives, New Zenkyoren Building, 2-8-1, Hirakawa-cho, Chiyoda-ku, Tokyo, 102-0093, Japan, Postal: National Mutual Insurance Federation of Agricultural Cooperatives, New Zenkyoren Building, 2-8-1, Hirakawa-cho, Chiyoda-ku, Tokyo, 102-0093, Japan
Nobuhiro Suzuki: Department of Agricultural Economics, Kyushu University, 6-10-1 Hakozaki, Higashi-ku, Fukuoka 812-8581, Japan, Postal: Department of Agricultural Economics, Kyushu University, 6-10-1 Hakozaki, Higashi-ku, Fukuoka 812-8581, Japan

Agribusiness, 1999, vol. 15, issue 1, 71-79

Abstract: Three qualitative attribute models were applied to data from a 1997 Japanese consumer survey conducted for milk, domestic cheese, and imported cheese consumption. The three models estimated were neural networks, Quantification Theory Type II and probit models. The neural network model had the best predictive performance of three models. Important factors affecting changes in consumption of these three products were identified. Major positive factors affecting changes in fluid milk consumption included health and taste preferences by consumers. Interestingly, both health and taste concerns were also major negative factors impacting decreases in milk consumption as well. The most important positive factors affecting changes in domestic cheese consumption were price, taste, and health reasons, while health and taste concerns were also important negative factors. The single most important factor impacting changes in imported cheese consumption was taste, which means that the Japanese have acquired a new taste for imported cheese. © 1999 John Wiley & Sons, Inc.

Date: 1999
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:15:y:1999:i:1:p:71-79

DOI: 10.1002/(SICI)1520-6297(199924)15:1<71::AID-AGR5>3.0.CO;2-H

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().