An empirical analysis of state agricultural product promotions: A case study on Arizona Grown

Paul M. Patterson, Hans Olofsson, Timothy Richards and Sharon Sass
Additional contact information
Paul M. Patterson: Morrison School of Agribusiness and Research Management, Arizona State University East, Mesa, AZ 85206, Postal: Morrison School of Agribusiness and Research Management, Arizona State University East, Mesa, AZ 85206
Hans Olofsson: Joint Legislative Budget Committee of Arizona, Phoenix, AZ 85007, Postal: Joint Legislative Budget Committee of Arizona, Phoenix, AZ 85007
Sharon Sass: Arizona Department of Health Services, Phoenix, AZ 85007, Postal: Arizona Department of Health Services, Phoenix, AZ 85007

Agribusiness, 1999, vol. 15, issue 2, 179-196

Abstract: State commodity promotions, which promote food and agricultural products produced within a state's borders, are becoming widespread. Even though they are funded through tax revenues, there is little analysis on their effects. This study evaluates consumer awareness of Arizona's program and their preferences for Arizona products. Also, the effects of the program on product sales are analyzed. It was found that consumers were largely unaware of Arizona's program. However, most indicated that they would prefer Arizona products over others. The promotion was found to have little to no effect on product sales and only a modest direct effect on consumer preferences. [EconLit cites: Q180, M300, H170] © 1999 John Wiley & Sons, Inc.

Date: 1999
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (27)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:15:y:1999:i:2:p:179-196

DOI: 10.1002/(SICI)1520-6297(199921)15:2<179::AID-AGR3>3.0.CO;2-K

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().