Consumers in a box: A consumer report on cereal

Samuel Gejdenson and Charles Schumer
Additional contact information
Samuel Gejdenson: United States House of Representatives, Washington, DC 20515, Postal: United States House of Representatives, Washington, DC 20515
Charles Schumer: United States House of Representatives, Washington, DC 20515, Postal: United States House of Representatives, Washington, DC 20515

Agribusiness, 1999, vol. 15, issue 2, 207-218

Abstract: A report was issued on March 7, 1995 which found that cereal industry prices have accelerated faster than other foods to high noncompetitive levels. The leading companies' differentiation strategy has constrained the growth of economical private label cereals. Furthermore, reliance on inefficient coupons and promotions do not provide real value to the vast majority of American consumers. We conclude that in a competitive cereal industry, one or more manufacturers would break from the pack, cease expensive product proliferation, and reduce prices. Price competitive companies could continue to make healthy profits by reducing excessive advertising and eliminating inefficient promotions, which total hundreds of millions of dollars each year. [EconLit cites: L100, L410, L660] © 1999 John Wiley & Sons, Inc.

Date: 1999
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:15:y:1999:i:2:p:207-218

DOI: 10.1002/(SICI)1520-6297(199921)15:2<207::AID-AGR5>3.0.CO;2-O

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().