Consumers still in a box: The high price of breakfast cereal

Samuel Gejdenson and Charles Schumer
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Samuel Gejdenson: United States House of Representatives, Washington, DC 20515, Postal: United States House of Representatives, Washington, DC 20515
Charles Schumer: United States House of Representatives, Washington, DC 20515, Postal: United States House of Representatives, Washington, DC 20515

Agribusiness, 1999, vol. 15, issue 2, 261-271

Abstract: This report examines the conduct of the cereal industry since the advent of our public campaign for lower cereal prices one year ago, on March 5, 1995. Announced cereal price increases slowed for the first time in a decade. But the fact that the major cereal companies sold 145 million fewer boxes of cereal in 1995 indicates that consumers still believe prices continue to be too high. It remains to be seen whether or not the leading companies will move prices more in line with the costs of production due to competition from private label and consumer dissatisfaction. [EconLit cites: L100, L410, L660] © 1999 John Wiley & Sons, Inc.

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:15:y:1999:i:2:p:261-271

DOI: 10.1002/(SICI)1520-6297(199921)15:2<261::AID-AGR10>3.0.CO;2-B

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