Doing well by doing a body good: An evaluation of the industry-funded nutrition education program conducted by the Dairy Council of California

Julian Alston, James Chalfant () and Jennifer S. James
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Jennifer S. James: Department of Agricultural and Resource Economics, University of California, Davis, Davis, CA 95616-8512, Postal: Department of Agricultural and Resource Economics, University of California, Davis, Davis, CA 95616-8512

Agribusiness, 1999, vol. 15, issue 3, 371-392

Abstract: This article evaluates an industry-funded nutrition education program, Exercise Your Options, provided to junior high school children in California by the Dairy Council of California (DCC). The program consists of education materials provided to teachers to assist in teaching about nutritional topics. We make use of food records from before and after the program, along with records from a control group, to estimate the effects on consumption patterns of learning about nutrition. DCC's activities are funded through a per-unit assessment on California milk, making the returns to producers an interesting topic in light of recent controversy over marketing orders. This article compares the benefits to the dairy industry to the cost of the program to the dairy industry. Under a number of reasonable assumptions, the benefits to dairy producers from increased milk consumption outweigh the costs of the program. [Econ-Lit citations: D120, I120, Q130, Q180] © 1999 John Wiley & Sons, Inc.

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:15:y:1999:i:3:p:371-392

DOI: 10.1002/(SICI)1520-6297(199922)15:3<371::AID-AGR6>3.0.CO;2-P

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