Export demand for U.S. pecans: Impacts of U.S. export promotion programs

I.M. Onunkwo and James Epperson
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I.M. Onunkwo: Department of Agriculture and Applied Economics, 301 Conner Hall 7509, The University of Georgia, Athens, GA 30602-7509, Postal: Department of Agriculture and Applied Economics, 301 Conner Hall 7509, The University of Georgia, Athens, GA 30602-7509

Agribusiness, 2000, vol. 16, issue 2, 253-265

Abstract: The purpose of this study was to estimate the impact of the major factors affecting the export demand for U.S. pecans in Asia and the E.U. which together import about 27% of U.S. pecan exports. The primary objective pertained to the impacts of federal promotion programs on the foreign demand for U.S. pecans. Based on previous literature, a single-equation framework was specified for estimation of the pecan model. Based on promotion elasticities, impacts on pecan export revenue from promotion were evaluated. The returns per dollar of promotion expenditure for pecans were $6.45 for Asia and $6.75 for the E.U. Further, some spill-over benefits for pecan exports were detected from almond export promotion in Asia and walnut export promotion in the E.U. It appears that the U.S. pecan industry can benefit substantially from increased export promotion in both Asia and the E.U. [L660, Q130, Q170]. © 2000 John Wiley & Sons, Inc.

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:16:y:2000:i:2:p:253-265

DOI: 10.1002/(SICI)1520-6297(200021)16:2<253::AID-AGR8>3.0.CO;2-O

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