Multicriteria analysis and assessment of financial viability of agribusinesses: The case of marketing co-operatives and juice-producing companies

George Baourakis, Michael Doumpos, Nikos Kalogeras and Constantin Zopounidis
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George Baourakis: Department of Economics, Management Sciences and Marketing, Mediterranean Agronomic Institute of Chania, P.O. Box 85, 73 100 Chania, Crete, Greece, Postal: Department of Economics, Management Sciences and Marketing, Mediterranean Agronomic Institute of Chania, P.O. Box 85, 73 100 Chania, Crete, Greece
Michael Doumpos: Department of Production Engineering and Management, Financial Engineering Laboratory, Technical University of Crete, University Campus, 73 100 Chania, Crete, Greece, Postal: Department of Production Engineering and Management, Financial Engineering Laboratory, Technical University of Crete, University Campus, 73 100 Chania, Crete, Greece
Nikos Kalogeras: Department of Economics, Management Sciences and Marketing, Mediterranean Agronomic Institute of Chania, P.O. Box 85, 73 100, Chania, Crete, Greece, Postal: Department of Economics, Management Sciences and Marketing, Mediterranean Agronomic Institute of Chania, P.O. Box 85, 73 100, Chania, Crete, Greece
Constantin Zopounidis: Department of Production Engineering and Management, Financial Engineering Laboratory, Technical University of Crete, University Campus, 73 100 Chania, Crete, Greece, Postal: Department of Production Engineering and Management, Financial Engineering Laboratory, Technical University of Crete, University Campus, 73 100 Chania, Crete, Greece

Agribusiness, 2002, vol. 18, issue 4, 543-558

Abstract: Our main purpose here is to assess the viability of Greek companies that operate in the field of agricultural food-production and marketing. More specifically, we present the basic operational framework within which the agricultural organizations of co-operatives operate; we also examine the main features of the juice market. The analysis concerns the periods 1993-1998 (for the co-operatives) and 1994-1998 (for juice-producing firms), and is based upon the financial characteristics of 10 agricultural co-operative organizations and 2 investor-owned firms established and operating on the largest Greek island, Crete, and the 15 largest (in economic and financial terms) juice-producing companies in Greece. The assessment procedure includes data analysis techniques in combination with a multicriteria analysis method (the PROMETHEE II method). The analysis results in an overall ranking of the examined firms' performance. This indicates the strengths and weaknesses of the firms involved with regard to their financial behavior, thereby contributing to the identification of the imperfections of the examined firms. © 2002 Wiley Periodicals, Inc.

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:18:y:2002:i:4:p:543-558

DOI: 10.1002/agr.10031

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