Consumer response to functional foods produced by conventional, organic, or genetic manipulation

Bruno Larue, Gale E. West, Carole Gendron and Rémy Lambert
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Bruno Larue: Canada Research Chair in International Agri-food Trade, Centre de recherche en économie agroalimentaire, Institut des nutraceutiques et des aliments fonctionnels, Département d'économie agroalimentaire et des sciences de la consommation, Pavillon Paul-Comtois, Université Laval, Ste-Foy (Québec) G1K 7P4, Canada. E-mail: Bruno.Larue@eac.ulaval.ca, Postal: Canada Research Chair in International Agri-food Trade, Centre de recherche en économie agroalimentaire, Institut des nutraceutiques et des aliments fonctionnels, Département d'économie agroalimentaire et des sciences de la consommation, Pavillon Paul-Comtois, Université Laval, Ste-Foy (Québec) G1K 7P4, Canada. E-mail: Bruno.Larue@eac.ulaval.ca
Gale E. West: Centre de recherche en économie agroalimentaire, Institut des nutraceutiques et des aliments fonctionnels, Département d'économie agroalimentaire et des sciences de la consommation, Pavillon Paul-Comtois, Université Laval, Ste-Foy (Québec) G1K 7P4, Canada. E-mail: Gale.West@eac.ulaval.ca, Postal: Centre de recherche en économie agroalimentaire, Institut des nutraceutiques et des aliments fonctionnels, Département d'économie agroalimentaire et des sciences de la consommation, Pavillon Paul-Comtois, Université Laval, Ste-Foy (Québec) G1K 7P4, Canada. E-mail: Gale.West@eac.ulaval.ca
Carole Gendron: Agriculture and Agri-Food Canada, 1341 Baseline Road, Tower 7, 7th Floor, Ottawa, ON K1A 0C5, Canada. E-mail: GendronC@agr.gc.ca, Postal: Agriculture and Agri-Food Canada, 1341 Baseline Road, Tower 7, 7th Floor, Ottawa, ON K1A 0C5, Canada. E-mail: GendronC@agr.gc.ca
Rémy Lambert: Centre de recherche en économie agroalimentaire, Département d'économie agroalimentaire et des sciences de la consommation, Pavillon Paul-Comtois, Université Laval, Ste-Foy (Québec) G1K 7P4, Canada. E-mail: Remy.Lambert@eac.ulaval.ca, Postal: Centre de recherche en économie agroalimentaire, Département d'économie agroalimentaire et des sciences de la consommation, Pavillon Paul-Comtois, Université Laval, Ste-Foy (Québec) G1K 7P4, Canada. E-mail: Remy.Lambert@eac.ulaval.ca

Agribusiness, 2004, vol. 20, issue 2, 155-166

Abstract: The agro-food industry is developing a “second generation” of genetically modified (GM) foods that can offer functional health benefits to consumers. Many consumers, however, are turning to organic foods in order to avoid GM foods. This report attempts to differentiate consumer valuation of functional health properties in conventional, organic, and GM foods. A representative sample of 1,008 Canadian household food shoppers responded to twelve stated-choice experiments during a telephone survey. Because opinions about organic and GM foods varied greatly, random parameters logit models were used to analyze their choices. Results indicate that many Canadian consumers will avoid GM foods, regardless of the presence of functional health properties. For others, the introduction of GM functional plant foods should increase acceptance of GM production methods, but many consumers will likely avoid functional foods derived from GM animals. The organic food industry could also profit from the introduction of organic functional foods. [EconLit citations: I120; D120.] © 2004 Wiley Periodicals, Inc. Agribusiness 20: 155-166, 2004.

Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:20:y:2004:i:2:p:155-166

DOI: 10.1002/agr.20006

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