Supermarkets and their impacts on the agrifood system of Brazil: The competition among retailers

Elizabeth M.M.Q. Farina, Rubens Nunes and Guilherme F. de A Monteiro
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Elizabeth M.M.Q. Farina: School of Economics, Business and Accounting, São Paulo University, FEA|USP, Luciano Gualberto Avenue, 908, sala C112, Cidade Universitária, São Paulo, SP, Brazil 05508-900, Postal: School of Economics, Business and Accounting, São Paulo University, FEA|USP, Luciano Gualberto Avenue, 908, sala C112, Cidade Universitária, São Paulo, SP, Brazil 05508-900
Rubens Nunes: School of Zootecnic and Food Engineering, São Paulo University, FZE|USP, Duque de Caxias Norte Avenue, 225, Pirassununga, SP, Brazil 13635-900, Postal: School of Zootecnic and Food Engineering, São Paulo University, FZE|USP, Duque de Caxias Norte Avenue, 225, Pirassununga, SP, Brazil 13635-900
Guilherme F. de A Monteiro: School of Economics, Business and Accounting, São Paulo University, FEA|USP, Luciano Gualberto Avenue, 908, room C112, Cidade Universitária, São Paulo, SP, Brazil 05508-900, Postal: School of Economics, Business and Accounting, São Paulo University, FEA|USP, Luciano Gualberto Avenue, 908, room C112, Cidade Universitária, São Paulo, SP, Brazil 05508-900

Agribusiness, 2005, vol. 21, issue 2, 133-147

Abstract: This article proposes an explanation for evidence that challenges the received knowledge in relation to the advance of large supermarket chains in the Brazilian food market. It was thought that the large, more efficient chains would eliminate the traditional stores and the smaller supermarkets as well, based on price competition. However, the evolution of the food retail structure in Brazil shows growth in the number of traditional firms and independent supermarkets in the last nine years, with little evidence of loss of importance in food sales, especially as to the independent supermarkets whose share in food sales has grown. [EconLit citation: L100, L130, Q130.] © 2005 Wiley Periodicals, Inc. Agribusiness 21: 133-147, 2005.

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:21:y:2005:i:2:p:133-147

DOI: 10.1002/agr.20039

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