Technical assistance and trade servicing to increase overseas demand for grass seed

Catherine Durham () and Esteban Vega-Hidalgo
Additional contact information
Esteban Vega-Hidalgo: The Coca Cola Company, Quito, Ecuador, Postal: The Coca Cola Company, Quito, Ecuador

Agribusiness, 2006, vol. 22, issue 2, 281-295

Abstract: With few exceptions, the study of market development for domestic and export markets has used program expenditures as a measure of promotional activities. This study examines market development using the novel approach of measuring market development by using the number of personal contacts in export markets as the measure of market development activity. Contacts are divided into those who receive training (technical assistance) versus those who were contacted to facilitate trade (trade servicing). As a method of comparison, this study evaluates import demand in two ways: using market development expenditures as well as the numbers of technical assistance or trade service contacts. The study is applied to the grass seed industry, using cross-section time series data. Among the cross-sectional units are years and countries in which no promotion was undertaken, to improve the statistical significance levels for market development activities. [JEL codes: Q130, Q170, Q180, C230]. © 2006 Wiley Periodicals, Inc. Agribusiness 22: 281-295, 2006.

Date: 2006
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1002/agr.20085 Link to full text; subscription required (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:22:y:2006:i:2:p:281-295

DOI: 10.1002/agr.20085

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().