Attitudes of agribusiness toward microcomputers

Forrest E. Stegelin and James L. Novak
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Forrest E. Stegelin: Department of Agricultural Economics and Extension Agribusiness Marketing-Management Economist at the University of Kentucky, Lexington, Kentucky, Postal: Department of Agricultural Economics and Extension Agribusiness Marketing-Management Economist at the University of Kentucky, Lexington, Kentucky
James L. Novak: Specialist for Microcomputer Applications, Extension Agricultural Economics at Auburn University, Auburn, Alabama, Postal: Specialist for Microcomputer Applications, Extension Agricultural Economics at Auburn University, Auburn, Alabama

Agribusiness, 1986, vol. 2, issue 2, 225-233

Abstract: Attitudes of agribusiness personnel toward software uses, or intended uses and microcomputer hardware in agribusiness were assessed using survey analysis. Subjective ordinal-attitudinal questions determined the structure of opinions toward microcomputing and how attitudes affect the qualitative demand for hardware and software. Spearman's Statistic tested the correlation between respondent rankings of attitudes. Results imply that future education should emphasize computer technology as a complement to decision making, not as the decision maker itself. Educating users to evaluate software by applying marginal benefit analysis, providing instruction to users in error checking and understanding algorithms, plus educating software developers and vendors on agricultural applications would assist agribusiness.

Date: 1986
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:2:y:1986:i:2:p:225-233

DOI: 10.1002/1520-6297(198622)2:2<225::AID-AGR2720020207>3.0.CO;2-5

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