Strategic management and planning

Randall Westgren and Michael L. Cook
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Michael L. Cook: President of the Rice Growers Association of California, Sacramento, California, Postal: President of the Rice Growers Association of California, Sacramento, California

Agribusiness, 1986, vol. 2, issue 4, 477-489

Abstract: Modern, multidisciplinary models of strategic management are presented. Model types and the planning process used at the functional, strategic business unit, and corporate portfolio levels are contrasted. Applicability of traditional research areas in agricultural economics to strategic management and planning is high and should be exploited. A research agenda is outlined and consideration given to issues of research funding, clientele, and organization.

Date: 1986
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:2:y:1986:i:4:p:477-489

DOI: 10.1002/1520-6297(198624)2:4<477::AID-AGR2720020410>3.0.CO;2-X

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