EconPapers    
Economics at your fingertips  
 

Consumer willingness to pay for production attributes of cotton apparel

Sawssan Boufous, Darren Hudson and Carlos Carpio

Agribusiness, 2023, vol. 39, issue 4, 1026-1048

Abstract: We investigate US consumers' willingness to pay for cotton apparel production and country of origin attributes. Using a choice‐based conjoint experiment and information treatments, we examine the preferences of 727 US shoppers for the attributes: cotton fiber production systems and country of manufacture of the cotton fiber. Random utility theory is the basis for the survey's responses analysis to estimate willingness to pay (WTP) values for the attributes. Choices made by consumers are modeled using a mixed logit model in WTP space estimated using simulated maximum likelihood procedures. Results show that consumers are willing to pay more for cotton apparel from the United States than apparel from other countries, and more for apparel made from fiber produced in organic systems than in conventional systems. Only some subgroups of consumers were found to be affected by exposure to an information treatment regarding potential labor exploitation in cotton farms and textile mills. [EconLit Citations: D12].

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1002/agr.21802

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:39:y:2023:i:4:p:1026-1048

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().

 
Page updated 2025-03-22
Handle: RePEc:wly:agribz:v:39:y:2023:i:4:p:1026-1048