An exploratory modeling of the decision process of new product selection by supermarket buyers

Edward W. McLaughlin and Vithala R. Rao
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Edward W. McLaughlin: Assistant Professor of Food Marketing, Department of Agricultural Economics, Cornell University, Ithaca, New York, Postal: Assistant Professor of Food Marketing, Department of Agricultural Economics, Cornell University, Ithaca, New York
Vithala R. Rao: Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management, Cornell University, Ithaca, New York, Postal: Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management, Cornell University, Ithaca, New York

Agribusiness, 1988, vol. 4, issue 2, 177-185

Abstract: Using data collected from a major supermarket chain, a regression mode! is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and systemwide performance are discussed.

Date: 1988
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:4:y:1988:i:2:p:177-185

DOI: 10.1002/1520-6297(198803)4:2<177::AID-AGR2720040207>3.0.CO;2-L

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