The rapid market assessment (RMA) of new products

Gregory A. Baker and Jose De Souza Neto
Additional contact information
Gregory A. Baker: Assistant Professor of Agribusiness at Santa Clara University, Postal: Assistant Professor of Agribusiness at Santa Clara University
Jose De Souza Neto: Jose de Souza Neto is a Researcher at the National Goat Research Center-EMBRAPA, Sobral, Ceara, Brazil, Postal: Jose de Souza Neto is a Researcher at the National Goat Research Center-EMBRAPA, Sobral, Ceara, Brazil

Agribusiness, 1988, vol. 4, issue 5, 467-473

Abstract: Research efforts in developing countries often result in the development of new technologies or the adaptation of existing technologies. Traditionally, the technical and economic feasibility of the technologies have been evaluated, but marketing aspects of the products generated have been ignored. The Rapid Market Assessment (RMA) proved to be a quick and inexpensive means of assessing the market potential of new products at the early stages of a research project.

Date: 1988
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:4:y:1988:i:5:p:467-473

DOI: 10.1002/1520-6297(198809)4:5<467::AID-AGR2720040506>3.0.CO;2-6

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().