Evaluating information as a strategic resource: An illustration for climate information

Steven T. Sonka, Steven L. Hofing and Stanley A. Changnon
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Steven T. Sonka: Professor of Agricultural Economics, University of Illinois at Urbana-Champaign, Champaign, Illinois, Postal: Professor of Agricultural Economics, University of Illinois at Urbana-Champaign, Champaign, Illinois
Steven L. Hofing: Managing Partner, Agricultural Education and Consulting, Champaign, Illinois, Postal: Managing Partner, Agricultural Education and Consulting, Champaign, Illinois
Stanley A. Changnon: Principal Scientist, Illinois State Water Survey, Champaign, Illinois, Postal: Principal Scientist, Illinois State Water Survey, Champaign, Illinois

Agribusiness, 1988, vol. 4, issue 5, 475-491

Abstract: The use of information as a strategic resource is defined and an empirical agribusiness illustration provided. Results of extensive interviews with agribusiness managers indicate the potential for climate information to create positional advantages within the seed corn industry. As means for ex ante evaluation of an-information-based strategic resource, the process of combining decision experiments and simulation is proposed and demonstrated.

Date: 1988
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:4:y:1988:i:5:p:475-491

DOI: 10.1002/1520-6297(198809)4:5<475::AID-AGR2720040507>3.0.CO;2-2

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