Consumer characteristics associated with the selection of lean meat products

Oral Capps, Daniel S. Moen and Robert E. Branson
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Daniel S. Moen: Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University, Postal: Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University
Robert E. Branson: Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University, Postal: Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University

Agribusiness, 1988, vol. 4, issue 6, 549-557

Abstract: This study identifies several demographic and psychographic characteristics of consumers who have tried lean meat products from a particular retail food chain in Houston. The relevant characteristics included: (1) age, (2) residency in Texas, (3) education level, (4) household size, and (5) predisposition to buying low-fat foods. The analysis was performed using the probit specification. The source of data was survey information, gathered by telephone interviews, from a total of 200 shoppers.

Date: 1988
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:4:y:1988:i:6:p:549-557

DOI: 10.1002/1520-6297(198811)4:6<549::AID-AGR2720040605>3.0.CO;2-D

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