Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products

John W. Malone
Additional contact information
John W. Malone: Agricultural Economics, Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University, Postal: Agricultural Economics, Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University

Agribusiness, 1990, vol. 6, issue 2, 163-178

Abstract: A national household survey was conducted to evaluate consumer willingness to accept irradiated fresh food products. For those consumers willing to purchase irradiated food, analyses were conducted relative to their willingness to pay a price premium for proposed benefits of food irradiation. A low level of awareness of food irradiation exists. Fifty-four percent of households were not willing to purchase irradiated food. Education, income, and sex were significant in some analyses but were not successful in predicting or classifying consumer willingness to purchase or pay more for irradiated food. Measurement of consumer beliefs and values affecting food safety concerns may improve levels of prediction and classification.

Date: 1990
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:6:y:1990:i:2:p:163-178

DOI: 10.1002/1520-6297(199003)6:2<163::AID-AGR2720060209>3.0.CO;2-J

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().