Toward the development of marketing strategies for food safety attributes

Anya M. McGuirk, Warren P. Preston and Amy McCormick
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Anya M. McGuirk: Departments of Agricultural Economics and Statistics, Blacksburg, Postal: Departments of Agricultural Economics and Statistics, Blacksburg
Warren P. Preston: Department of Agricultural Economics, Blacksburg, Postal: Department of Agricultural Economics, Blacksburg
Amy McCormick: Virginia Polytechnic Institute and State University, Blacksburg, Postal: Virginia Polytechnic Institute and State University, Blacksburg

Agribusiness, 1990, vol. 6, issue 4, 297-308

Abstract: Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large. However, significant differences in perceptions and reactions regarding food safety hazards are found. These differences are used to derive important implications for food marketing strategies and food safety policies. Future research issues are identified.

Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:6:y:1990:i:4:p:297-308

DOI: 10.1002/1520-6297(199007)6:4<297::AID-AGR2720060403>3.0.CO;2-B

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