Anatomy of a disaster

A. Desmond O'Rourke
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A. Desmond O'Rourke: Agricultural Economics and Director of the IMPACT Center at Washington State University, Postal: Agricultural Economics and Director of the IMPACT Center at Washington State University

Agribusiness, 1990, vol. 6, issue 5, 417-424

Abstract: Price forecasting models are used to demonstrate that revenues to the Washington apple industry would have been about $130 million higher in the 1988-1989 season if the Alar scare had not occurred. Because of the structure of the apple marketing system, virtually all of that loss would have been translated into a reduction of profits to growers. The persistence of the Alar story in the national media contributed to the severity of the loss. Objective measures are needed for evaluating alternative strategies for coping with such food safety scares in the future.

Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:6:y:1990:i:5:p:417-424

DOI: 10.1002/1520-6297(199009)6:5<417::AID-AGR2720060502>3.0.CO;2-U

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